Our Story
Family Built. Family Owned. Family Run.
Esti Wellness Inc. was founded by cousins Selena and Tianna, daughters of identical twin sisters, and mothers themselves. With three decades of combined experience in esthetics, education, coaching, and entrepreneurship, they came together with a shared mission:
To empower individuals to build lives of freedom, flexibility, and fulfillment,
starting with a skill that honours the body and supports the soul.
What makes Esti Wellness different is more than technique; it’s how we teach, mentor, and walk alongside our students. At Esti Wellness, simply offering a course and handing you a certificate is not enough. We are committed to supporting you from mastering the art of professional sugaring to launching your own business.
Empowering body sugaring professionals with training, coaching and Canadian-made products to succeed with confidence.
Meet The Team
Tianna
Co-Founder
Master Educator
Sugaring Specialist
✨
Tianna has been in the esthetics industry for over 17 years and an educator for 15. As the owner of her own successful sugaring studio and a mother of three, she knows firsthand the power of flexible, fulfilling work. Her teaching style blends technical precision with warmth, helping students build real confidence in their skills, and in themselves. She believes beauty professionals can build businesses that honour both excellence and empathy.
Selena
Co-Founder
Business & Wellness Coach
Sugaring Practitioner
✨
With over 15 years experience in wellness and business coaching, and 10 years as a sugaring practitioner, Selena brings heart, strategy, and soul to Esti Wellness. As a mother of four, she’s deeply passionate about helping women create lives that feel aligned and free, both personally and professionally. Selena’s approach to education is rooted in compassion, self-trust, and empowering others to feel at home in their own skin.